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Recent articles and press:

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"Marketers of the Year No. 1: TikTok, with campaign created by Known"

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"Hear from Known CEO Kern Schireson on what's it like to start a new agency just as the coronavirus pandemic takes over the world"

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"Why Known's approach is a world away from the legacy model, how to design for outcomes and intelligence, why they're pairing data scientists and creative directors, and how they're building multi-layered campaigns to deliver great consumer experiences"

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"On International Day of the Girl, the ANA Celebrates #SeeHer With New Film by Known"

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"Campaigns that made ad pros jealous: Known's TikTok campaign spurred from culture, and everyone (not just ad nerds) saw it"

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"Everyone knows that culture starts on TikTok, but this campaign does more than just remind us of its ubiquitous cultural force. It celebrates the authentic beauty, individuality and creativity of this community, and the human spirit that connects us all"

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"Adweek features Known's Olivia Hentz: This MIT Ph.D. Optimizes Media for Alibaba and Beyond Meat"

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"Innovator Interviews: Mark Feldstein, Partner & President, Studios at Known"

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"TikTok is launching its most concerted advertising push to date with "It Starts on TikTok," a global campaign that it's using to pitch itself as a place for creators, communities, families, and learning."

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"How Known told the world about the first all-civilian space mission"

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"Meet the Digiday Awards finalists: Known nominated for Most Innovative Media Agency, Best Media Plan, and Best Creative"

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"Reach for the stars: why Shift4 is using its Super Bowl spot to raffle a SpaceX ticket"

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"Known getting very effective advertising, that gets [clients'] and the worlds' attention" - Neil Cavuto

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"Known has captured the emotional journey of both the volunteer and survivor"

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"Stun Joins Known: Known is a modern marketing company built for 2020, not 20 years ago."

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"AMC and marketing agency Known use the iconic pitch meeting scene from 'The Carousel' episode of Mad Men to have Draper (Jon Hamm) tout the virtues of AMC+"

“Creative without science doesn’t make sense anymore — it’s dead,” Kern Schireson, former chief data officer at Viacom and CEO at Schireson, who became Known’s chairman and CEO, told Business Insider. “Because whatever your intuition is about your audience, it’s not as good as the facts about them.”

Business Insider

“One of Hollywood’s top marketing agencies”


[The new spot] was produced by the marketing agency Known, which TikTok hired this year. Known also helped create TikTok’s latest global marketing campaign, called “It Starts on TikTok,” which was meant to highlight all the ways the service impacts culture. The Ocean Spray-Fleetwood Mac video certainly did that.


Known has “captured the emotional journey of both the volunteer and survivor,” states Lorey Zlotnick, Chief Marketing Officer, Team Rubicon


“I always strive to provide the highest quality of work and do not settle for good enough”


Best of 2020 - Known for Living up to it’s name

The Drum

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