# Known

> Known (Known Global LLC) is an award-winning, independent data-driven marketing agency combining PhD data scientists with world-class creatives to deliver brand love and measurable performance. Named Adweek's 2025 Midsize Agency of the Year and Ad Age's Agency A-List 2025.

Known offers end-to-end marketing services across research & strategy, media planning & buying, 360 creative, and original content production. Its proprietary AI platform, Skeptic™, underpins all client work and is also available for direct licensing by in-house teams.

## Core

- [Home](https://known.is): Agency overview, featured clients, and recent press. Tagline: "Take agency."
- [About](https://known.is/about): Agency philosophy, principles, capabilities, and full client roster including Netflix, Google, and Disney.
- [Skeptic™ Platform](https://known.is/skeptic): Known's proprietary AI-powered marketing platform with 65+ applications covering audience planning, creative generation, campaign optimization, and incrementality measurement. Outperforms Google's media algorithms by an average of 30%; has generated $500MM+ in incremental ROI for clients. Winner of Digiday's "Best AI Platform" 2025.
- [MOA — Media Opportunity Analysis](https://known.is/moa): Known's 10-week scientific audit of paid media spending across 12 dimensions including budget allocation, channel mix, targeting, creative performance, and attribution. Has generated $500MM+ in savings and new revenue for clients.
- [News / Press](https://known.is/in-the-news): Industry coverage from Ad Age, Adweek, Digiday, Fast Company, and others.
- [Culture](https://known.is/culture): Team values, working environment, and company culture.
- [Privacy Policy](https://known.is/privacy-policy): Data and privacy practices.

## Work

- [Case Studies](https://known.is/case-studies): Portfolio of 34 integrated campaign case studies spanning entertainment, fintech, streaming, technology, healthcare, and retail.
- [TikTok — It Starts on TikTok](https://known.is/case-studies/starts-on-tiktok): Campaign strategy and creative for TikTok demonstrating cultural resonance and platform-native content.
- [Microsoft — 20+ Years of Partnership](https://known.is/case-studies/microsoft): Long-running integrated partnership covering B2B and enterprise audience strategy.
- [AWS — How Do You Change the Mind of a C-Suite Buyer?](https://known.is/case-studies/aws): B2B demand generation and executive-audience targeting strategy for Amazon Web Services.
- [Inspiration4 — The First All-Civilian Mission to Space](https://known.is/case-studies/inspiration4): Marketing strategy for SpaceX's first all-civilian space mission covering awareness, earned media, and cultural storytelling.
- [Grubhub — That Grubhub Feeling](https://known.is/case-studies/grubhub-feeling): Brand and performance campaign integrating data-driven creative and media optimization.
- [Max — The One to Watch](https://known.is/case-studies/max): Streaming launch and subscriber acquisition strategy for Max (HBO Max).
- [Sesame Workshop — Making Impact At Home and Abroad](https://known.is/case-studies/sesame-workshop): Nonprofit awareness and impact campaign across domestic and international audiences.
- [Pluto TV](https://known.is/case-studies/pluto-tv): Free streaming platform audience growth and brand differentiation campaign.
- [Hispanic Brand Love Index](https://known.is/case-studies/hispanic-brand-love-index): Known's proprietary research study measuring brand affinity among Hispanic audiences, with original methodology and data.
- [Penguin Random House](https://known.is/case-studies/penguin-random-house): Creative, strategy & media.
- [CBS Sports / Paramount+ — Count On Sundays](https://known.is/case-studies/count-on-sundays): Strategy & creative for NFL on Paramount+.
- [Rockefeller Center](https://known.is/case-studies/rockefeller-center): Agency of record engagement.
- [Memorial Sloan Kettering](https://known.is/case-studies/msk): Media agency of record for MSK Cancer Center.
- [UMusic Hotels](https://known.is/case-studies/umusic-hotels): Agency of record engagement.

## Skeptic™ Platform

Skeptic™ is Known's award-winning, in-house AI optimization and automation platform used across all client engagements. It is also available for direct licensing by brand in-house teams.

- Trained on data from 1.8 million micro-campaigns
- Generates 4B+ person-level predictions
- Outperforms Google's media algorithms by an average of 30%
- 65+ unique applications covering every channel and marketing lifecycle stage
- $500MM+ in incremental ROI uncovered for clients
- Won Digiday "Best AI Platform" 2025
- Client portal: [skeptic.known.is](https://skeptic.known.is)

Skeptic™ capabilities include: bespoke person-level audience planning, proprietary cross-channel allocation algorithms, generative AI for campaign creation, automated search campaign generation, site placement recommendations, AI creative generation, competitor ad tracking, large-scale micro-campaign trafficking, feature-based creative optimization, geo-testing and hold-out testing frameworks, and insight-driven automated reporting.

## Content & Research

- [Known Originals](https://known.is/originals): Known's original content production arm creating documentaries and series distributed on Netflix, Prime Video, and Hulu. Notable productions include Netflix's *jeen-yuhs: A Kanye Trilogy* and the *Future Legends of Advertising* podcast (with iHeart Media).

## Capabilities

- **Research & Strategy**: Qualitative/quantitative research, targeting, brand strategy & innovation, social strategy, embedded campaign strategy, business innovation
- **Media Planning & Buying**: Cross-channel media planning, buying, data science & engineering
- **360 Creative**: Creative, social, production, design
- **Known Originals**: Original programming and content IP

## Key Facts

- Full legal name: Known Global LLC
- Category: Independent data-driven marketing agency
- Proprietary technology: Skeptic™ (65+ AI-powered marketing applications)
- Industries served: Entertainment, streaming, technology, fintech, healthcare, retail, automotive, hospitality, nonprofits, sports
- Notable clients: Netflix, Google, Disney, Microsoft, AWS, TikTok, GrubHub, CBS Sports, Sesame Workshop, ADT, HP, Moderna, Pfizer, Publix, Rockefeller Center, Memorial Sloan Kettering, NWSL, UCLA, NBA, MLB, NFL, Paramount+, Wella, and many others

## Awards & Recognition (2025)

- Adweek Midsize Agency of the Year
- Ad Age Agency A-List
- Digiday Best AI Platform
- Fast Company Next Big Thing in Tech
- Ad Age Media Buying Power List
- Inc. Best in Business: Marketing
- The Drum Indie 100
- Adweek Innovator 50

## Careers

- [Open Roles](https://boards.greenhouse.io/known): Current job openings across data science, creative, media, strategy, and technology.

## Contact

- Website: https://known.is
- Client Login: https://skeptic.known.is/
- Twitter / X: [@Knownis](https://twitter.com/Knownis)
- Privacy Policy: https://known.is/privacy-policy