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Known – Strategy

known strategy

Get the strategy wrong, and nothing else matters.  
 
For more than 20 years, the Fortune 100 have counted on Known’s customer insights to spark breakthrough campaigns, timeless branding, coveted products & inspired thinking. 
 
Our advanced research teams conduct 1,000’s of proprietary qualitative, quantitative and behavioral engagements across the globe so you’re equipped to make the best possible marketing and product decisions.
 
Our brand and creative strategists pair that data with a deep understanding of customers, competitors, culture and your business to generate the big ideas behind brand and campaign strategies.   
 
All of our strategists are motivated by one thing: using the tools of modern marketing to find answers that incite measurably better results for your business.

recent achievements

Generated insights and strategies for the launch of over $200 billion of new B2B and B2C technology products and services, covering the full range of software, devices, cloud & subscription services and more.

Developed a proprietary customer intelligence platform that leverages machine learning and natural language processing to provide insights on customer needs and aspirations to one of the world’s largest professional services companies.

Helped a major national healthcare provider enter a new market, using proprietary analytics to help them identify key brand attributes that uniquely drive consideration in the new market, as well as gap areas that needed to be addressed relative to their new set of competitors.

Pioneered the integration of survey and behavioral data to drive media and creative strategy; invented a powerful set of scientific tools, now used by several consumer brands, for activating any brand's custom segmentation.

Optimized pricing and packaging for multiple releases of a major enterprise software suite, helping to drive growth in usage to over 200 million commercial users – a 30% gain over the last year.