At the onset of COVID-19, Known dispatched its team of Ph.D. data scientists and researchers to explore how American experiences and perceptions began to change dramatically, in real-time. This comprehensive examination of the state of the human condition in the United States today reveals many key findings with glimpses of where we’re heading, as well as insights, analysis and predictions about the impact of these changes on businesses.
I don't want to return to my pre-COVID normal. I want to learn from this and take a hard look at the chaos I was living in and the rushed, distracted, unquiet path I was on. I was running so fast, and accomplishing very little of substance.
Just 13% of Americans see their lives going back to exactly how they were before COVID-19.
42% of people feel they have made positive life changes that they will maintain into the future, while only 3% of people feel they have developed bad habits that will stick with them.
Teens in particular are struggling to balance their use of technology. They are more likely to be more obsessed with screens since the spread of COVID-19 and more likely to believe their obsession is harmful.
47% of female professionals said they never worked remotely before the spread of COVID-19.
Only 38% of male professionals had never worked remotely.
Younger professionals (34 and under) are 1.4x more likely than older professionals to feel the pandemic has slowed down or completely stalled their professional progression.
People are re-evaluating their immediate surroundings; 16% of adults (~39 Million people across the US) are planning to move as a result of COVID-19. This figure is up from 10% in 2019. They’re looking for more space, but also to be in a community more aligned with their values.
Restricted mobility has refreshed a focus on hyper-local community. 30% of the population plans to increase spending at small/local businesses post-COVID.
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