THE HUMAN CONDITION 2020:
SHOCK TO THE SYSTEM

WE SET OUT TO UNCOVER A DEEP UNDERSTANDING OF THE HUMAN CONDITION IN THIS HISTORIC YEAR.

1700+RESPONDENTS

At the onset of COVID-19, Known dispatched its team of Ph.D. data scientists and researchers to explore how American experiences and perceptions began to change dramatically, in real-time. This comprehensive examination of the state of the human condition in the United States today reveals many key findings with glimpses of where we’re heading, as well as insights, analysis and predictions about the impact of these changes on businesses.

I don't want to return to my pre-COVID normal. I want to learn from this and take a hard look at the chaos I was living in and the rushed, distracted, unquiet path I was on. I was running so fast, and accomplishing very little of substance.

LIFE DURING COVID-19

13%

see their lives returning to “normal”

Just 13% of Americans see their lives going back to exactly how they were before COVID-19.

42%

have made positive life changes they plan to maintain

42% of people feel they have made positive life changes that they will maintain into the future, while only 3% of people feel they have developed bad habits that will stick with them.

69%

of teens are feeling detached and isolated

Teens in particular are struggling to balance their use of technology. They are more likely to be more obsessed with screens since the spread of COVID-19 and more likely to believe their obsession is harmful.

AT WORK

Female professionals are more likely to work remotely for the first time

47% of female professionals said they never worked remotely before the spread of COVID-19.

Only 38% of male professionals had never worked remotely.

Younger professionals (34 and under) are 1.4x more likely than older professionals to feel the pandemic has slowed down or completely stalled their professional progression.

AT HOME

39 million people planning to move

People are re-evaluating their immediate surroundings; 16% of adults (~39 Million people across the US) are planning to move as a result of COVID-19. This figure is up from 10% in 2019. They’re looking for more space, but also to be in a community more aligned with their values.

IN THE COMMUNITY

30% plan to increase local spending

Restricted mobility has refreshed a focus on hyper-local community. 30% of the population plans to increase spending at small/local businesses post-COVID.

We’d love to talk to you more about our work, and even share the full study. Connect with us: hello@known.is