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Since the summer of 2022, a dedicated team of strategists and creatives have been responsible for launching an ambitious slate of original Audible titles across all platforms, with hundreds of permutations across AV, Key Art, Social, Digital, and O&O. Responsible for developing visually impactful creative interpreted from audio stories, each 360 campaign is bespoke to capture every title’s unique voice and tone. 

Our successful partnership with original titles also expanded to an important new initiative for Audible, supporting Amazon’s acquisition of the NFL’s Thursday Night Football. To support this venture, we partnered to create the “Call An Audible” campaign. Spots featuring NFL star quarterback Russell Wilson and his brother, on Amazon Prime Video and beyond, were designed to drive awareness and streams of weekly NFL games along with Amazon’s complimentary original programming.

MAX: The One to Watch

Known partnered with Warner Bros. Discovery for the 360 global launch campaign of its new streaming platform, Max. Starring some of the biggest stars on the service including Jason Momoa, Issa Rae and Chip & Joanna Gaines, the campaign celebrates Max as “The One to Watch” for all your viewing preferences and moods. The cross-platform campaign includes linear, CTV, out-of-home, digital, radio, and social platforms.


Taimi: "America The Beautiful"

Known’s creative, strategy and media teams, together with Taimi, one of the world’s largest queer dating apps, launched the brand’s first national campaign to celebrate American core values, including freedom, acceptance, inclusion, and liberty of self-expression, while uplifting LGBTQ+ communities that are under attack across America. The robust multi-platform digital, social and OOH campaign includes striking photography of queer couples, drag queens and LGBTQ+ individuals expressing themselves freely. 

The campaign features provocative photography which portrays American culture in a rainbow light, speaking directly to the target audience of the LGBTQ+ current and prospective Taimi users. The images live on billboards across America, with a message that is impossible to ignore. 

“America The Beautiful,” the patriotic song written by professor, scholar and, assumed, queer poet Katharine Lee Bates, is the main source of inspiration and reference for the campaign’s key messages. By reimagining the narrative and bringing it to life in a completely different way, and repositioning the lyrics as a queer anthem, this is a call to all Americans with a message that is impossible to ignore. The campaign's goal is to shift American culture in a way that will positively impact the LGBTQ+ community, and send shock waves that resonate well beyond it. 

To have the most impact, Known selected markets for an OOH campaign where anti-LGBTQ+ legislation and intolerance is particularly egregious along with markets that support the community: Chattanooga TN, Colorado Springs CO, Gainesville GA, Idaho Falls ID, Tampa FL, Tulsa OK, Dallas TX, New York NY, Chicago IL. 

With this campaign, Taimi owns a place in the Pride conversation that no other competitor can claim, and produces a cultural awakening for prospective Taimi users in America and beyond.

Drew Barrymore Encourages Everyone To "Stream Now. Pay Never."

Pluto TV

Known partnered with streaming service Pluto TV to launch its new global campaign. Hollywood icon Drew Barrymore stars in a series of spots that draw upon her trademark humor and charisma. She highlights the wide range of free content by reenacting scenes from different genres of Hollywood entertainment: crime, rom-com and drama. The 360 campaign includes linear, CTV, out-of-home, digital, radio, social platforms and introduces the streamer’s new tagline – Stream Now. Pay Never – which establishes the brand as a leader in the FAST category. Drew personally premiered the first spot on her daytime television show which is also an offering on Pluto TV.

Inspiration4: The first-ever all-civilian mission to space

Shift4 came to Known with a vital mission – literally. CEO Jared Isaacman, had secured all four seats on SpaceX’s Dragon spacecraft in what would be the first all-civilian mission to orbit the earth. As an accomplished pilot, Jared would command the crew himself, but the other three seats would be up for grabs in a nationwide contest that would ignite an unprecedented fundraising effort for St. Jude Children’s Research Hospital. To announce the mission and contest, Known developed a Super Bowl spot with director Bryce Dallas Howard, with VO from Academy Award-winner Octavia Spencer, and a haunting version of “Twinkle, Twinkle Little Star” by emerging artist Celeste. The TV spot kicked off an integrated campaign across linear, paid digital / social, as well as organic social.  We ultimately helped raise nearly $250 million dollars to reach Jared’s ultimate goal: end childhood cancer.

The social conversation around Grubhub's competitors is littered with "hangry" posts complaining about delayed food orders.

Grubhub: That Grubhub Feeling

Everybody knows the feeling when you’ve let hunger get to the point of anger – hangry. But what do you call it when whatever food you’ve been dreaming about finally hits your lips? No matter what fare you choose to satisfy your craving, your Grubhub order will come on time, at the lowest price…and with a particular feeling that’s been difficult to describe until now. To prove Grubhub is all about the food and satisfying the customers they serve, Known developed an entirely new lexicon of emotions as part of “that Grubhub Feeling” campaign, finally defining the polar opposites of hangry, like “Chewphoria,” “Meatitation,” and “Ensushiastic,” just to name a few.

HBO Max tasked Known with a unique, complex goal – to develop a brand for their new SVOD service that stood apart from competitors and differentiated it from other HBO platforms. 

HBO Max: Where HBO Max meets so much more

HBO Max tasked Known with a unique, complex goal – to develop a brand for their new SVOD service that stood apart from competitors and differentiated it from other HBO platforms. Utilizing our award-winning creatives, data analytics team, and top strategic minds, we built a cross-functional team dedicated to HBO Max, acting as an extension of the client. The strategy is focused on centering fans in creative messaging while creating an ownable space via a cycle of engagement. Community creates culture as culture creates community.

JUST Egg: Really good eggs, from plants

We partnered with JUST Egg to create and activate a multi-channel media tactical plan for their first-ever major brand campaign. Using our data-driven approach, we provided an all-in-one media plan and identified media placements where we could help amplify their mission of sustainability without compromising on taste. We optimized total performance and helped JUST Egg find placements to target those who aren’t doing enough to combat climate change. Since their launch, JUST Egg has sold more than the equivalent of 300M eggs and has substantially boosted key consumer perceptions.

MSK: Cancer Care Can't Wait

COVID-19 changed everything. For people who were diagnosed and in treatment for cancer, it changed the way they looked at their healthcare. Fears of an immunocompromised status led to pauses in treatment. Memorial Sloan Kettering knew they needed to act fast because every month a patient delays treatment can lead to an increase in risk of death.

Our Integrated Known team and MSK partnered to craft an urgent and compelling 360°, PSA-style ad with a singular focus: to save lives. Our Cancer Care Can’t Wait campaign featured MSK staff from all departments and encouraged patients to prioritize their cancer care. Our data-driven precision marketing led to insights that allowed us to optimize over 300 assets across channels. And, by reaching audiences with the right message at the right time, we successfully returned patients to care.

Talkspace: With a little help from my therapist

Talkspace needed to stand out in a crowded conversation around mental health and drive trial of virtual therapy. Together we shifted the conversation from pain to the positive impact of therapy and the relationship between patients & their therapists. Our campaign, “A little help,” told stories about small moments of progress that add up to big, transformational life changes. Each of the commercials - including one starring World Champion swimmer Michael Phelps - was guided by insights and brought to life by intimate storytelling. Our media scientists and strategists amplified those messages by ensuring that individuals interested in video therapy sessions, voice-only sessions or asynchronous messaging saw advertising for the therapy they were most predisposed to use. And it all came at just the right time: When mental health was top of mind, and people needed a little help more than ever.

TelevisaUnivision: The TV you deserve

In 2021, Univision identified a unique opportunity to share a beloved content collection with a vast, untapped market via a premium streaming service– PrendeTV (now ViX). TV for Hispanics by Hispanics. This new AVOD showcased 50+ free channels, 100% in Spanish. Univision needed one agency to deliver on acquisition modeling, strategy and creative. Known was the perfect partner. Together, we created a multiplatform creative campaign showcasing the best of entertainment coming together with the concept “Donde Se Encuentran (Where They Meet).” We identified target audiences and engaged potential viewers on Univision’s platforms by embracing fandom. Our robust paid social and digital campaigns included 1,000+ marketing assets featuring content audiences craved. We acquired 3.5MM+ active users in the first four months, which resulted in obtaining more than 50% of our year-end goal shortly after launch.

In early 2022, Univision again reached out to Known, requesting we create two videos for the network’s Upfront event. We had previously collaborated on 2021’s Upfront sizzle reel. Using Univision’s tagline “Grow With Us," the work to follow formed a toolkit of elements for a variety of campaigns for the network. In the wake of Univision’s March 2022 merger with Televisa, Mexico’s largest broadcast TV company, we pivoted and included the company’s new logo and look in all materials. Two months later, we delivered a robust B2B campaign for the TelevisaUnivision Upfront event.

TikTok: It starts on TikTok

Facing geopolitical volatility, regulatory scrutiny and a growing competitive set, TikTok found itself in a challenging position. They needed to drive brand affinity at a time when their value wasn’t fully understood - so they tapped Known to develop the platform’s first ever belief system, advanced segmentation, followed by global brand campaign.

Vivint: Smart security. Professionally installed.

Known activated the Skeptic™ OS to better understand where Vivint currently sat within the competitive landscape. Our strategists conducted qualitative and quantitative research to identify the differentiated white space for Vivint’s brand and highlight a unique value proposition to inform stand-out creative and media targeting. We also developed a statistical model for selecting Vivint brand ambassadors most likely to persuade our target audiences; Snoop Dogg with a special appearance from viral TikTok star Nathan Apodaca (who longboarded to Fleetwood Mac as @doggface208).

With this intelligence and strategic direction defined, Known then partnered with Vivint to design and execute their first-ever brand marketing campaign. This included a shoot for TV and print advertising. The one-day shoot yielded 4 spots, a VO session with Snoop for a fully animated spot to be used later in the campaign as well as stills to be used across all platforms.

All those assets (stills and video) were then delivered and highlighted by a sophisticated and highly targeted media plan that has helped realize the company’s aggressive growth ambitions.

Equipped with key insights, we created an integrated global campaign to acquire 50K Devs into the Rapyd community. Knowing outer-space fascinated our audience, we partnered with space icon, William Shatner. Shatner invited developers and brainiacs alike to try their hand at a series of custom-made brain-busting puzzles for a chance to win a ticket to space - we called it Hack The Galaxy. 

Rapyd: Hack the Galaxy

) found themselves in a muddied fintech landscape invaded by a profusion of companies tapping into the potential of embedded finance. This flooding of the market with new players obscured the uniqueness of Rapyd’s value proposition, products, and services. Known was asked to construct a differentiating brand platform that appealed to SMBs, Mid-market, and Enterprise organizations, as well as the Developer audience. The mission was simple but incredibly challenging - set the brand apart in the marketplace. To do so, Known created a brand belief system that helped Rapyd see themselves as they are: bold mavericks. This became the foundation for what was to come.

Developers are the lifeblood of a tech-enabled platform like Rapyd. As such, Rapyd needed to activate and drive Devs to engage with the brand - initially, by joining their online community. Known did this by activating the brand idea, “Build Bold.” Thanks to qualitative research, we identified levers that motivate this audience - Devs love solving challenges in and outside of their profession, they want to give back and help other developers grow, and finally, going to outer-space was a childhood dream of many.

Equipped with these insights, we created an integrated global campaign to acquire 50K Devs into their community. Knowing outer-space fascinated our audience, we partnered with space icon, William Shatner. Shatner invited developers and brainiacs alike to try their hand at a series of custom-made brain-busting puzzles for a chance to win a ticket to space - we called it Hack The Galaxy.

And the results were explosive – over just 2 months, “hackthegalaxy” and “Rapyd community” were searched over 40k times on Google alone. Oh, and the developer sign-up goal? We reached 51,000 in half the allotted time.

How do you create thought leadership that changes the mind of a CIO or CEO? You do it by anchoring it in insights and data that matter to their role and business. Amazon Web Services (AWS) was looking to show the power of AWS, and how to communicate its advantage to decision makers. By leveraging innovative research techniques, Known helped AWS quantify the business value of cloud services, then identify the best practices that help CIOs and CEOs to achieve that value. The output is featured in a global marketing campaign by AWS, and will serve as a guide for organizations for years to come as their use of cloud services expands and matures. 

AWS: How do you change the mind of a C-suite buyer?

How do you create thought leadership that changes the mind of a CIO or CEO? You do it by anchoring it in insights and data that matter to their role and business. Amazon Web Services (AWS) was looking to show the power of AWS, and how to communicate its advantage to decision makers. By leveraging innovative research techniques, Known helped AWS quantify the business value of cloud services, then identify the best practices that help CIOs and CEOs to achieve that value. The output is featured in a global marketing campaign by AWS, and will serve as a guide for organizations for years to come as their use of cloud services expands and matures.