Audible Originals

Since the summer of 2022, a dedicated team of strategists and creatives have been responsible for launching an ambitious slate of original Audible titles across all platforms, with hundreds of permutations across AV, Key Art, Social, Digital, and O&O. Responsible for developing visually impactful creative interpreted from audio stories, each 360 campaign is bespoke to capture every title’s unique voice and tone.

Our successful partnership with original titles also expanded to an important new initiative for Audible, supporting Amazon’s acquisition of the NFL’s Thursday Night Football. To support this venture, we partnered to create the “Call An Audible” campaign. Spots featuring NFL star quarterback Russell Wilson and his brother, on Amazon Prime Video and beyond, were designed to drive awareness and streams of weekly NFL games along with Amazon’s complimentary original programming.

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