Fox Alternative, Known Originals, Toys ”R” Us Prepping New Family Competition Format

Known Launches Experiential Practice To Help Brands Understand What Drives Consumer Behavior

Why Advertisers Should Dial Into Audio and Video This Festive Season

Exclusive: How Shake Shack Used Reddit and AI to Drive Sales

First, the New York Times and Wall Street Journal reported on Known’s powerful suite of AI capabilities, starting with our generative AI chatbot “The Big Lebotski.” Now Adweek dives even deeper, exploring this hugely successful Shake Shack campaign, which smashed sales benchmarks by 31% using “The Big Lebotski” to scour more than 80,000 SubReddits to find the right contextually relevant conversations for Shake Shack to enter.

Known Launches A Hot Sauce…and it’s Good!

Why Streaming TV’s Future Will Depend On Marketing Strategies

Ad Age Names Known #3 Agency In The World

“Known may be the best example of a full-service agency,” said Ad Age, who named Known to the 2024 Agency A-List as one of the top 3 agencies in the world. “Known,” Ad Age continued, “is a rare agency grounded in data but growing with edgy creative and a fundamental difference in its model.” We have also been named, for the second year in a row, Ad Age’s Data & Insights Agency of the Year.

Build-A-Bear Hires Known As Creative AOR To Help The Brand Reach Multiple Generations

Local Streaming Startup Zeam Hopes That John Stamos Can Introduce It to a Crowded Market (Exclusive)

Why This New Streamer Is Airing Nearly 100 Regional Super Bowl Ads

Known launches the largest national Super Bowl campaign ever deployed locally, with over 100 versions across every US market, simultaneously. The unprecedented multiplatform campaign for Zeam stars “Unnecessary Celebrity Spokesperson” John Stamos.

TelevisaUnivision and Known Partner to Better Reach Hispanic Consumers

‘Just Dance’ Is Back, And Has The World Grooving, In Infectious Ads From Known

The world’s favorite dance video game is back, and we are excited to get our groove on with the return of Just Dance with Just Dance 24 Edition and Just Dance+. Known is thrilled to be Ubisoft’s Strategic and Creative agency for the global campaign, “You Can’t Stop the Dance”, a visually stunning campaign that features music from Bad Bunny and showcases how players can make connections anywhere through new, highly social in-platform features. This cross-generational campaign will air globally across Linear TV, CTV, paid social (IG, FB, SnapChat, YouTube) and organic social.

The CW Names Media AOR As It Seeks Live Sports Audience

The CW has selected Known as its media agency of record, responsible for the network’s media strategy, planning, buying and optimization. The announcement marks a moment of transition for both organizations, as The CW works to broaden its audience beyond the “Gossip Girl” set and introduce live sports, and Known endeavors to make its name in the world of media investment.

Why Ad Agencies Are Launching Entertainment Units

Known Hires Former TikTok and Apple Executive As First Global Executive Creative Director

Todd Triplett has been named Known’s first Global Executive Creative Director, overseeing all creative development, production and optimization for our roster of consumer brand clients. Triplett joins Known on the heels of co-leading TikTok’s Creative Lab and, prior, leading creative teams at Apple/Beats by Dre, Ikea, Remy Martin and several creative agencies including Havas, Deutsch NY and Superfly. Known also landed Jordan Schultz as Head of Social and elevated Aya Baeshean to Head of Design.

Known Debuts First National Campaign For Leading Global LGBTQ+ Dating App, Taimi: “America The Beautiful”

Known’s creative, strategy and media teams, together with Taimi, one of the world’s largest queer dating apps, launched the brand’s first national campaign to celebrate American core values, including freedom, acceptance, inclusion, and liberty of self-expression, while uplifting LGBTQ+ communities that are under attack across America. The robust multi-platform digital, social and OOH campaign includes striking photography of queer couples, drag queens and LGBTQ+individuals expressing themselves freely. “America The Beautiful,” the patriotic song written by professor, scholar, and assumed, queer poet Katharine Lee Bates, is the main source of inspiration and reference for the campaign’s key messages.

UMG Partners with Known Originals, Time Studios, & Polygram Entertainment For New Docu-series, “Deep Dive”

Known Launches Known Originals To Develop & Produce Original Feature Films & Series

Known announced the launch of Known Originals to develop and produce an ambitious slate of original series and films that capitalize on the company’s successful track record of original programming and culture-impacting content. The division will be led by Known co-founder Brad Roth, who will oversee operations, creative vision and execution as President of Known Originals. New slate includes projects with Amazon Prime Video, Roc Nation, Universal Music Group, Toys"R"Us, and Three-Picture Deal with TIME Studios.

McDonald’s All American Games Documentary Bounces To Amazon

UMusic Hotels Names Known Global Agency of Record

Known Named Ad Age A-List Winner

Known has been named to the 2023 Ad Age Agency A-List and has also been named the 2023 Ad Age Data & Insights Agency of the Year. This kind of recognition is what can happen when you spend 3 years perfecting the combination of world-class creative and media with data science, technology and strategy to deliver dramatically better outcomes for clients. And we're just getting started.

Known Appoints Kasha Cacy As First Chief Media Officer

Known continues to grow its media capabilities with the addition of Kasha Cacy, a pioneering media executive and former chief executive of Universal McCann U.S. Kasha will lead Known's burgeoning global media practice, leveraging the company’s industry-leading buyer science capability and award-winning technology platform SkepticTM, which uses AI and predictive algorithms to help Known plan and evaluate brand and performance campaigns across all media.

The Top 5 Creative Campaigns You Need To Know About Right Now

How Grubhub And Known Won Hearts, Stomachs And Awards With 'That Grubhub Feeling'

AMC+ Launches Brand Refresh, Hires Known as Agency of Record

Known Delivers That Grubhub Feeling

Inspiration4 Named To Fast Company's World Changing Ideas List

Why Sesame Workshop Chose Known As Its Media Agency

Why It’s Important For Known To Educate DTC Clients (And Their CFOs) On Understanding The Value Of Brand Advertising

Toys “R” Us Reality Competition Series In The Works At Fox Entertainment Studios

Agency Known Went From Making A Super Bowl Ad To Netflix Documentary For Inspiration4

Spotify Advertising Launches It’s First OOH Experience In The UK

333MM In Savings For Clients In 2024

This year, Known's PhD data science team has uncovered hundreds of millions in savings and incremental new revenue opportunities for clients. How? Through our “Media Opportunity Analysis,” which leverages our proprietary AI and advanced analytics capabilities to find inefficiencies and optimization pathways across every channel, from the top of the funnel to the bottom. Our clients in tech, pharma, big box retail, entertainment, travel, luxury, financial services and more are all becoming massively more effective in achieving more with less. Hit us up, we'll show you how it works.

When Regional Goes National: Streaming Service Zeam Launches During the Super Bowl

Taimi Puts A Spotlight On True American Values In Its New Brand Campaign

Aaron Judge Says YES To Yankees

Drew Barrymore Stars In A Rom-Com, Drama and Action Show For Pluto TV

AAF And Known Unveil 'Future Legends of Advertising' Podcast

Hack the Galaxy with Rapyd

‘We’ve Been Working On 1 Computer With 2 Keyboards For 22 Years’: Known On Integration

AAF Celebrates 30th Anniversary Of Advertising Hall Of Achievement With 8 New Inductees

With HBO Max and Discovery+ Expected to Merge, Streamers Debate Scale Vs. Brand Identity

The Drum Network Tells Us What We SHOULD Have Named Best TV Ad Of All Time

TikTok Chops Are ‘Huge’ For Creative Agencies Right Now

Rapyd: Hack The Galaxy

If The Marketing Industry Is In A Fight For Talent, Who Will Win?

‘Advertising As A Big Data Problem’: What Known’s Rohan Ramesh Learned In Neuroscience

Why Chief Culture Officers Are More Vital Than Ever For The Future Of Work

The Demise Of The Miserable Cubicle: Agencies Give Their Workspaces Modern Makeovers

Nielsen Sold For $16 Billion – But It Was Worth Double That 6 Years Ago | Analysis

Just Egg Trolls Congressmen For Denying Climate Change And Failing To Protect The Planet

Live Freer, Lease A house With Invitation Homes

Jeen-Yuhs' Directors Creating New Feature Documentary On McDonald's All-American Game

McDonald’s All-American Game Feature Doc In The Works (Exclusive)

Customers Are One Click Away From Having A New Brand That They Love: CX’s Evolution

Invitation Homes Pitches Home Leasing To Millennials With Help Of Pumpkin The Macaw

Known's SVP, Media Science Natasha Potashnik Among 2022 Future Leader Award Nominees

Green Roads Launches First-Ever Brand Campaign

Agency Known Captures 'That Grubhub Feeling' With Latest Campaign

Grubhub Wants To Tell You How You're Feeling About Food

Michael Phelps Reveals How Therapy Helps Him in Talkspace Campaign

Ad Council: Texas Or Tennessee Barbecue? Try Both Once You’re Vaccinated?

The Ad Council Appoints 18 Members To Its Board Of Directors

How New Marketing Tools Help Moviemakers ‘Fish Where the Fish Are’

When Normal Eggs Are Not Un Oeuf

Just Egg Avoids The Tropes To Present People's Real Mornings

Netflix Greenlights ‘Inspiration4’ All Civilian Space Mission Docuseries From ‘The Last Dance’ Team

Lululemon's MIRROR Appoints First AOR

Media Buying Briefing: Known builds clients an ‘Iron Man suit’ made of data science and creativity to supercharge campaigns

Top Agency Execs On Helping Clients Navigate Apple’s iOS 14.5 Privacy Changes

12 Advertising Upstarts That Are Challenging Ad Giants Like WPP And Omnicom

How Known Told The World About The First All-Civilian Space Mission

Known Forms New Rock Center Brand

The Iconic Rockefeller Center Building In New York Just Got New Branding

Ross Martin On Super Bowl Commercials

Innovator Interviews: Mark Feldstein, Partner & President, Studios At Known

Kern Gives Super Bowl Ad Outlook

Inside Known’s First Super Bowl Campaign Sending Civilians To Space

Known... For Living Up To Its Name: The Drum Editorial Team’s Best Of 2020

22 Campaigns That Made Ad Pros Jealous In 2020

This MIT Ph.D. Optimizes Media For Alibaba And Beyond Meat

Vivint Smart Home Taps Snoop Dogg And TikTok's Nathan Apocada

Team Rubicon Is Ready To Response For Disaster Relief

TikTok Spins Ocean Spray-Fleetwood Mac Viral Video Into A Commercial

Here's TikTok's New Ad Campaign: A Love Letter To Its Community As It Faces Attacks