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The world’s favorite dance video game is back, and we are excited to get our groove on with the return of Just Dance with Just Dance 24 Edition and Just Dance+. Known is thrilled to be Ubisoft’s Strategic and Creative agency for the global campaign, “You Can’t Stop the Dance”, a visually stunning campaign that features music from Bad Bunny and showcases how players can make connections anywhere through new, highly social in-platform features. This cross-generational campaign will air globally across Linear TV, CTV, paid social (IG, FB, SnapChat, YouTube) and organic social.
The CW has selected Known as its media agency of record, responsible for the network’s media strategy, planning, buying and optimization. The announcement marks a moment of transition for both organizations, as The CW works to broaden its audience beyond the “Gossip Girl” set and introduce live sports, and Known endeavors to make its name in the world of media investment.
Todd Triplett has been named Known’s first Global Executive Creative Director, overseeing all creative development, production and optimization for our roster of consumer brand clients. Triplett joins Known on the heels of co-leading TikTok’s Creative Lab and, prior, leading creative teams at Apple/Beats by Dre, Ikea, Remy Martin and several creative agencies including Havas, Deutsch NY and Superfly. Known also landed Jordan Schultz as Head of Social and elevated Aya Baeshean to Head of Design.
Known’s creative, strategy and media teams, together with Taimi, one of the world’s largest queer dating apps, launched the brand’s first national campaign to celebrate American core values, including freedom, acceptance, inclusion, and liberty of self-expression, while uplifting LGBTQ+ communities that are under attack across America. The robust multi-platform digital, social and OOH campaign includes striking photography of queer couples, drag queens and LGBTQ+individuals expressing themselves freely. “America The Beautiful,” the patriotic song written by professor, scholar, and assumed, queer poet Katharine Lee Bates, is the main source of inspiration and reference for the campaign’s key messages.
Known announced the launch of Known Originals to develop and produce an ambitious slate of original series and films that capitalize on the company’s successful track record of original programming and culture-impacting content. The division will be led by Known co-founder Brad Roth, who will oversee operations, creative vision and execution as President of Known Originals. New slate includes projects with Amazon Prime Video, Roc Nation, Universal Music Group, Toys"R"Us, and Three-Picture Deal with TIME Studios.
Known has been named to the 2023 Ad Age Agency A-List and has also been named the 2023 Ad Age Data & Insights Agency of the Year. This kind of recognition is what can happen when you spend 3 years perfecting the combination of world-class creative and media with data science, technology and strategy to deliver dramatically better outcomes for clients. And we're just getting started.
Known continues to grow its media capabilities with the addition of Kasha Cacy, a pioneering media executive and former chief executive of Universal McCann U.S. Kasha will lead Known's burgeoning global media practice, leveraging the company’s industry-leading buyer science capability and award-winning technology platform SkepticTM, which uses AI and predictive algorithms to help Known plan and evaluate brand and performance campaigns across all media.