Drew Barrymore Encourages Everyone To "Stream Now. Pay Never."

The social conversation around Grubhub's competitors is littered with "hangry" posts complaining about delayed food orders.

HBO Max tasked Known with a unique, complex goal – to develop a brand for their new SVOD service that stood apart from competitors and differentiated it from other HBO platforms.

Equipped with key insights, we created an integrated global campaign to acquire 50K Devs into the Rapyd community. Knowing outer-space fascinated our audience, we partnered with space icon, William Shatner. Shatner invited developers and brainiacs alike to try their hand at a series of custom-made brain-busting puzzles for a chance to win a ticket to space - we called it Hack The Galaxy.

How do you create thought leadership that changes the mind of a CIO or CEO? You do it by anchoring it in insights and data that matter to their role and business. Amazon Web Services (AWS) was looking to show the power of AWS, and how to communicate its advantage to decision makers. By leveraging innovative research techniques, Known helped AWS quantify the business value of cloud services, then identify the best practices that help CIOs and CEOs to achieve that value. The output is featured in a global marketing campaign by AWS, and will serve as a guide for organizations for years to come as their use of cloud services expands and matures.

In order to drive preference among conflicted carnivores, we positioned the brand from “farm to table” to a “performance” product that offered similar nutritional value (and the same great taste) as traditional meat products.