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Known is a global media, creative and strategy agency, headquartered in New York. Our research and data science teams find the audiences that matter. Our media and creative teams reach them with marketing that unlocks value and drives measurable growth.

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Award-winning campaigns in media, creative, and strategy for Microsoft, TikTok, Grubhub, and more. See how Known turns rigorous data into breakthrough brand work.

Known Work | Award-Winning Campaigns & Case Studies

Penguin Random House

Penguin Random House: Steph Curry Shoots the Moon

Stephen Curry became the best shooter in history because of his obsessive level of preparation. To launch his memoir, 

, we needed to turn that mindset into a visual metaphor. Rather than simply telling people what “shot ready” means, we wanted to show it: when you’ve prepared perfectly, the universe itself can feel like it’s following your lead. We decided to align the image of Steph shooting with a supermoon rising over Los Angeles, making it appear as though he was shooting the moon itself. A visual metaphor to match the scale of his influence.

Within the first 24 hours of launch, the activation generated 140MM impressions across every social platform—driven by creator amplification and coverage by ESPN, Bleacher Report, Complex, you name it. Then Steph Curry and Justin Bieber shared it, and the viral sensation took off.

Another 250MM impressions – and counting. All with zero paid media.

This campaign didn’t just carry the message of the book. It embodied it. And Steph’s book shot straight to the top of the New York Times and Amazon Best Seller lists.

McDonald's

Meal Ticket: The McDonald's All-American Games

Moderna

Dr. Seuss Enterprises

Dr. Seuss Travel Agency

Known brought the classic metaphor of "books as passports" to life with the launch of the Dr. Seuss Travel Agency. Aimed at re-inspiring readers of all ages, the campaign transformed literature into a tangible adventure through vibrant imagery that leaned into the idea that every page is a new world waiting to be explored.

Executed across channels, the campaign repurposed the ubiquitous travel phrase, BOOK NOW, into a tongue-in-cheek, high-impact CTA that drove book sales across Dr. Seuss retailers. Beyond direct sales, the campaign’s immersive approach delivered massive engagement & visibility for the brand: generating more than 27 million impressions and inspiring over 530,000 "travelers" to rediscover the joy of reading and exploring via Dr. Seuss.

Publix

No Client

Rivian

Care

CARE: It's What's Inside That Counts

Known brought the foundational history of global aid to life with the IT’S WHAT’S INSIDE THAT COUNTS experiential pop-up in New York City. Aimed at honoring 80 years of humanitarian innovation, the campaign transformed a West Chelsea gallery into a life-sized, immersive CARE PACKAGE®, taking visitors on a multimedia journey from the non-profit’s original relief boxes to the modern-day realities of global crisis response.

Executed as a high-impact, two-day anniversary kickoff, the event blended historical storytelling with immediate civic action, challenging the public to look beyond the box and see the human dignity packed inside. Instead of just viewing an exhibit, attendees became active participants in the mission, working together to assemble CARE PACKAGE® kits destined for disaster-affected communities. Ultimately, the immersive activation served as a powerful launchpad for CARE’s ambitious global initiative, driving widespread brand visibility and mobilizing a new generation of supporters to help the organization reach its goal of aiding two million people by 2030.

How do you create thought leadership that changes the mind of a CIO or CEO? You do it by anchoring it in insights and data that matter to their role and business. Amazon Web Services (AWS) was looking to show the power of AWS, and how to communicate its advantage to decision makers. By leveraging innovative research techniques, Known helped AWS quantify the business value of cloud services, then identify the best practices that help CIOs and CEOs to achieve that value. The output is featured in a global marketing campaign by AWS, and will serve as a guide for organizations for years to come as their use of cloud services expands and matures. 

Amazon

AWS: How Do You Change the Mind of a C-Suite Buyer?

How do you create thought leadership that changes the mind of a CIO or CEO? You do it by anchoring it in insights and data that matter to their role and business. Amazon Web Services (AWS) was looking to show the power of AWS, and how to communicate its advantage to decision makers. By leveraging innovative research techniques, Known helped AWS quantify the business value of cloud services, then identify the best practices that help CIOs and CEOs to achieve that value. The output is featured in a global marketing campaign by AWS, and will serve as a guide for organizations for years to come as their use of cloud services expands and matures.

Memorial Sloan Kettering Cancer Center

Cancer Care Can't Wait

COVID-19 changed everything. For people who were diagnosed and in treatment for cancer, it changed the way they looked at their healthcare. Fears of an immunocompromised status led to pauses in treatment. Memorial Sloan Kettering knew they needed to act fast because every month a patient delays treatment can lead to an increase in risk of death.

Our Integrated Known team and MSK partnered to craft an urgent and compelling 360°, PSA-style ad with a singular focus: to save lives. Our Cancer Care Can’t Wait campaign featured MSK staff from all departments and encouraged patients to prioritize their cancer care. Our data-driven precision marketing led to insights that allowed us to optimize over 300 assets across channels. And, by reaching audiences with the right message at the right time, we successfully returned patients to care.

Slate

Breakthrough new automotive brand Slate turned to Known to launch their brand unlike any vehicle brand ever. 

As Media AOR, our launch strategy included 3 phases:

 Known amplified an ‘In Plain Sight’ tease campaign to drive curiosity and intrigue about what Slate is doing prior to the launch by driving traffic to fake business landing pages and “hacked SNL by inserting a "Taxider-my-family” fake commercial immediately after Timothee Chalamet’s opener, right where SNL’s fake commercials normally sit. Attention was extremely high and we had people asking, “wait, was that a sketch?”

 Known deployed a full funnel media strategy to support the Brand launch and drive reservations leveraging Skeptic™ for maximum impact. Known data scientists collaborated with Slate to employ advanced scenario planning tools and the Skeptic™ framework to precisely forecast the synergy between owned, earned, and paid media on vehicle reservations. This scientific media approach means continuous optimizations are engineered to exceed reservation goals.

 On an ongoing basis, Known is leveraging our data science and media teams to optimize audiences, creative assets and placements for reservations ahead of Slate’s 2026 production timeline. We’re also activating local media campaigns in dozens of key markets to support Slate’s road show.


To date, the campaign has driven over 30 million impressions and hundreds of thousands of visits. We sparked a fury of activity on Reddit and throughout social, with people speculating what these vehicles were about. All leading up to one of the most successful vehicle launches in recent years, hitting Slate’s 30 day goal of 100,000 reservations in less than 2 weeks.

Sesame Workshop: Making Impact At Home and Abroad

Sesame Workshop

Making Impact At Home and Abroad

As the media AOR for Sesame Workshop, the non-profit educational organization behind Sesame Street, Known provides strategic support, audience research, and media planning and buying services for all paid media efforts across the Sesame Workshop umbrella. Our work has shown significant, incremental growth in reach and impact among parents and providers, helping Sesame Workshop bring sunnier days ahead to children everywhere. 

As a non-profit, Sesame Workshop relies heavily on donations to fund the multitude of resources and services that it provides. To support all of Sesame Workshop’s impactful programs across the globe, Known also handles new campaign creative and delivery for their individual giving donation campaigns. You can donate today 

Sesame Workshop leads the charge on responding to crisis when it happens, providing global support for children and families when they need it most. Over the past year, Known helped Sesame deliver a highly targeted video campaign surrounding the crisis in Ukraine and aiding refugee children and families cope with conflict and crisis. We ran a multi-touch campaign structure that used shorter cuts of video resources in Ukrainian to reach a larger number of impacted families across Ukraine, Russia, Poland, Hungary, and then retarget them with the full-length videos. The campaign drew nearly 40 million impressions from users living (or who recently lived) in Ukraine.

Disney

Disney Campaign Manager

Known partnered with Disney Advertising to build an always-on, multi-phase B2B campaign that repositioned Disney Campaign Manager from an underutilized platform into the essential self-serve advertising solution for indie agencies and small to medium businesses. Rather than simply promoting Disney Campaign Manager’s features, Known developed a system anchored to Disney's unmatched IP and contextually relevant moments that sequenced audiences from awareness to conversion with messaging tailored to each buyer's mindset.

Spanning four campaign phases and a holiday promo, the work combined static display, social, programmatic, and direct publisher placements across AdWeek, Digiday, and Marketing Brew. Creative laddered up to core messaging pillars identified and informed by Disney Campaign Manager’s unique differentiators, while keeping the system intentionally iterative to optimize toward what drove the most meaningful action from each audience segment. The campaign delivered measurable impact quickly. Weekly lead volume rose 62% in the first 12 weeks post launch, while rapid budget optimization across channels drove cost per lead down 75%. As traffic scaled, Known conducted a deep web analytics review and recommended targeted landing page optimizations that boosted form submissions by 53% in just two weeks. Underlying all of this was Known's proprietary Skeptic Creative Analysis, which connected qualitative creative elements to media KPIs, creating a continuous test and learn loop between data science and creative that kept performance compounding over time.

Wella

Koleston Changes Everything

Wella's Koleston is the world's number one salon color brand, selling across dozens of markets from Brazil to the Middle East to Russia. To strengthen the brand's position on a global stage, Wella tasked Known with building a cross-cultural story to travel across every market it sells in.

Known built the campaign on one key insight: every Koleston shade unlocks a different version of confidence, one she carries with her the moment she walks out the door. Known then implemented that idea in the production process, overseeing delivery across TV, social, and programmatic channels. Multiplied across every shade and every market, that one moment of confidence is what makes good on the brand's promise: Koleston Changes Everything.

Universal Music Group

UNIVERSAL MUSIC GROUP

Paramount+ | NFL

Paramount+ & NFL: Count On Sundays

Known’s 360 campaign for the NFL on CBS and Paramount+ is built around a simple human truth: when everything else feels uncertain, football fans look for one thing they can count on. The creative flips everyday unpredictability, from the accuracy of grocery store expiration dates to the questionable fashion sense of Buffalo Bills Zubaz, against the rock-solid reliability of NFL Sundays. By leaning into humor and relatability, the work positions football not just as entertainment, but as an emotional anchor that delivers joy, identity, and connection week after week.

The campaign unfolds across nearly 100 contextual scenarios spanning out-of-home, social, and digital. Each execution highlights a small disappointment or moment of chaos, then lands with the dependable punchline: you can always count on Sundays with the NFL on CBS and Paramount+.

Behind the creative is Known’s distinctive blend of storytelling and data science. The agency’s Skeptic AI suite powered more than 100 predictive scenarios to sharpen messaging and maximize tune-in, ensuring every placement carried impact. Technology serves to supercharge creativity, not replace it, like putting Tony Stark inside the Iron Man suit. With leagues growing rapidly and brands investing heavily in sports, this campaign demonstrates how Known’s mix of data, media, and creative delivers work that is both culturally resonant and strategically precise.

Animal

ANIMAL x Smarties: The Sweetest Set Ever

What do you get when a legacy supplement brand collides with an iconic candy? The SWEETEST SET EVER.

When ANIMAL set out to expand its reach beyond hardcore gym purists, they teamed up with Smarties and challenged Known to bring the unexpected partnership to life. The goal: honor ANIMAL's gritty reputation while leaning into the colorful, mass appeal of the Smarties identity.

The resulting campaign brought a maximalist candy world to life, seamlessly blending the raw energy of an old-school iron gym with a vibrant, playful aesthetic. By pairing clinical-strength performance claims with eye-popping creative, the campaign didn’t just drive immediate product awareness—it proved that functional fitness supplementation doesn't always have to take itself so seriously.

Rockefeller Center

Rockefeller Center: The Beam

Rockefeller Center is known for its incredible Christmas display, but this holiday season brought a new incredible attraction to the heart of the city: The Beam at Top of the Rock. The Beam allows visitors to take a step back in time and out into the air over New York City, with a re-creation of the classic photograph, "Lunch Atop A Skyscraper," itself shot at Rockefeller Center during 30 Rock's construction.

The new Top of the Rock stands as a testament to the rich artistry and history of innovation embodied by Rockefeller and The Beam is the first in a series of new experiences launching this year as a part of the Top of the Rock redevelopment. Known was tasked with building a campaign “SEE YOU AT THE TOP” that highlights, connects and brings each new experience to life, building momentum, excitement and awareness that the new Top of the Rock is where incredible moments become magical memories.

Marketing for The Beam started as an out of home and social campaign highlighting iconic New Yorkers experiencing it for the first time. We partnered with stars of New York's culinary, fashion and entertainment fields to create assets promoting The Beam in December and throughout 2024.

The launch built momentum that propelled the new experience into every New Yorker's social feeds and into a must-see for incredible visitors who have since stopped by: from the TODAY Show to David Beckham. Known continued to capture and promote it all across organic and paid media, garnering huge numbers for our Top of the Rock accounts.

National Park Foundation

For over two decades, Known has been Microsoft's strategic partner at every inflection point and existential moment. 

Microsoft

20+ Years of Partnership

For over two decades, Known has been Microsoft's strategic partner at every inflection point and existential moment. Known helped Office and Windows navigate the journey from packaged software to cloud services. Known was at the helm to rethink the value prop and target segments when Microsoft re-launched Surface. From Xbox to Azure to M365, and dozens of other products, services, and brands, Known continues to define the target audiences, and set the go to market strategies for the next generation of ground breaking B2B and B2C tech used by billions of people around the world.

From launching CoPilot to helping Microsoft identify which brand metrics, when shifted, most directly affect future revenue with B2B stakeholders, we continue to partner with Microsoft to craft the strategies as they evolve.

We’re excited for what the next 20 years will bring.

Sanrio

SiriusXM

Moomoo

Take Charge Of Your Trading

Moomoo, the global investment trading platform, needed a buzz-worthy introduction to the U.S. market. This called for an epic campaign without the epic budget. Known brought Moomoo’s signature orange bull logo to life using generative AI. The bull and its riders are shown barreling through New York City streets, gyms, happy hours, the stock exchange and even the subway - reinforcing that Moomoo’s tools help users ride the market anytime, anywhere. The tagline 

 captures the control Moomoo gives users over their investing.

Creative that would have historically involved a multi-day shoot followed by visual effects was accomplished in a fraction of the time with AI, delivering impact far beyond the budget. The bull charged across OOH, digital, social and TV, with attention-grabbing takeovers of iconic New York locations, starting with Grand Central, followed by Penn Station, Citi Field, and beyond. This campaign put Moomoo in the spotlight, staking its claim in the U.S. with the bold, culture-shaping work Known does best. Now, onto the next big city.

Zeera

Zeera: Where You Go To Feel

Real first launched in 2020 as a mental health platform for group therapy with an accessible online content library. In late 2023, the company came to Known seeking a new strategy and name to help propel the brand into its next era – one that would help it break through the noise of the cluttered digital mental health space and educate audiences on the innovative method of care offered by the platform.

We evolved the brand’s mission, positioning and values to help take the brand from a mental health app to an innovative form of mental healthcare that incorporates mental wellness into a daily routine and makes people feel seen, heard, and connected. We then used the brand strategy to inspire a new name for the brand, ultimately landing on Zeera, which means “new beginnings.”

The new strategy and name came to life through a refreshed visual identity that draws on real emotions from the world around us and captures the authenticity of the brand. The Zeera logo reflects the human experience – navigating through life with ups and downs, overcoming obstacles, and connecting with the people around us.

Build-A-Bear

The Stuff You Love

As a 28-year-old legacy brand, Build-A-Bear was a powerhouse in the stuffie space. But as the company continued to succeed, they wanted to expand their audience and grow beyond children and shopping malls. They sought a broader, all-ages market for the modern age.

Known built a brand new brand belief system for the company that expressed how Build-A-Bear went beyond the bear to bring people of all ages the stuff they love. By centering “the good stuff” at the heart of the brand – the emotion and feelings that a Build-A-Bear can embody and create – we moved away from a solely product-focused VizID to one that brought to life the joy, happiness, and comfort a huggable friend provides.

The pawesome new north star and belief system led to design and creative that revitalized the company’s website, in-store signage, and brand guidelines.

As a new investment app about to enter a crowded fintech landscape, Stackwell Capital sought Known to articulate its market positioning and authentically connect with its primary audience of Black Americans.

Stackwell

You Belong Here

As a new investment app about to enter a crowded fintech landscape, Stackwell Capital sought Known to articulate its market positioning and authentically connect with its primary audience of Black Americans. Understanding Stackwell’s genuine desire to empower the Black community and close the racial wealth gap led to a brand belief system that embodied the tenets of authenticity, empowerment, and progress in order to create real, meaningful, generational change.

The belief system was anchored by a north star that spoke directly to the very community Stackwell inspired to uplift: you belong here.

For generations, Black Americans were excluded from the financial space. It led to a belief that it wasn’t for them. Stackwell rejected that idea, imbuing a sense of belonging and welcomeness that came to life through a VizID and creative that empowered audiences to become that initial spark of change that would last generations.

Blindly launch campaigns? Not in today's marketing landscape. Known's data-driven testing illuminates the path to guaranteed impact, quickly.

Creative Testing

Blindly launch campaigns? Not in today's marketing landscape. Known's data-driven testing illuminates the path to guaranteed impact, quickly. Our rigorous approach unlocks your message's hidden potential, analyzing its emotional pull and optimizing for exponential impact. Ditch guesswork for data-driven knowledge – steer clear of costly misses and watch your campaign and brand blossom. Known can do this incredibly quickly and identify which concepts will perform best in market, and how to make them better.

Tiktok

TikTok: It starts on TikTok

Facing geopolitical volatility, regulatory scrutiny and a growing competitive set, TikTok found itself in a challenging position. They needed to drive brand affinity at a time when their value wasn’t fully understood - so they tapped Known to develop the platform’s first ever belief system, advanced segmentation, followed by global brand campaign.

Zeam Unleashes Unprecedented Localized National Campaign.

Zeam

Always Local. Always Free. 

The CEO of Syncbak, now ZeamMedia, a leading technology company that powers platforms like the NFL, Paramount, Hulu, and others, collaborated with Known to introduce their own streaming service—Zeam—with a focus on hyper-local news, sports, events, and more. In our role as Zeam’s agency of record, we executed comprehensive consumer research to develop a unique brand strategy, a captivating visual identity, and a 360 campaign tailored for Zeam’s launch and sustained growth. The decision to activate Zeam’s national campaign at the Super Bowl, locally and addressibly, across every single US market at the same time, was a strategic one inspired by the streaming service itself. Zeam’s mission is to champion all things local, and to provide free, easy access for viewers and content creators everywhere. This is a complex plan that has never been executed at this scale. We used our technology platform, Skeptic™️, to optimize media and creative for every local market and partnered with John Stamos on a strategic social rollout that helped inspire national and local headlines across the country, meaning John Stamos is literally talking to YOU, no matter where you live.

B2B: 20 Years of Decoding Commercial Audiences

Business and technical audiences, and in particular, enterprise tech, is the origin story of our Insights business. We are deep experts in understanding commercial and technical audiences; over the last 20 years, we’ve done hundreds of projects in support of B2B clients.

We help our B2B clients decode the entry points to large IT spenders, understand how commercials and technical budgets get spent, and how decision makers and technical audiences think. And we are increasingly opening conversations around what role brand plays in B2B, how to bring the next generation of products and experiences to life, how to define audiences, and ultimately, how to deliver.

We are experts on topics that are relevant to these audiences and clients: cloud, developers, licensing, AI, ML, security, governance, GDPR… More importantly, we’ve built strong partnerships that go beyond the length of a given project; we are trusted advisors as our clients go to market.

Hispanic Brand Love Index

The Hispanic Brand Love Index is the first comprehensive research study to scientifically calculate the revenue impact of brand perception among US Hispanics, the fastest-growing consumer cohort in America.

Across a broad set of industries, Known used data science and advanced analytics to measure brand affinity, decode what drives consumer preference, and predict quantifiable implications for US businesses. We did this for 58 brands in 9 industries. 

Nuun

Hydration Powered by Nestlé

Nuun retained Known as part of their effort to achieve start-up level growth after its acquisition by Nestlé Health Sciences. As an established hydration tablet within the road running and sports performance space, Nuun was on the hunt to find opportunities to broaden consideration for clean hydration beyond its roots. The hydration market is chockful of incumbent sports drink brands (i.e. Gatorade) and go-to hangover cures (i.e. Liquid I.V.), and while they shouted their benefits from the top of every mountain, they all spoke to being the solution to a state of dehydration. Known was able to find an opportunity to zig when other brands zagged. This was done by championing your hydration even before you hit the start line. An evolved brand positioning, and creative brief provided the foundation and catalyst for Nuun’s New Year New You campaign. And after concept testing, we emerged with a cross-platform campaign taking on the classic trope of drinking coffee before anything. Our winning campaign concept was “But First, Nuun”. And the campaign's performance exceeded all expectations, testing better than any commercial in the Nestlé Health Sciences portfolio.

The social conversation around Grubhub's competitors is littered with "hangry" posts complaining about delayed food orders.

GrubHub

Grubhub: That Grubhub feeling

Everybody knows the feeling when you’ve let hunger get to the point of anger – hangry. But what do you call it when whatever food you’ve been dreaming about finally hits your lips? No matter what fare you choose to satisfy your craving, your Grubhub order will come on time, at the lowest price…and with a particular feeling that’s been difficult to describe until now. To prove Grubhub is all about the food and satisfying the customers they serve, Known developed an entirely new lexicon of emotions as part of “that Grubhub Feeling” campaign, finally defining the polar opposites of hangry, like “Chewphoria,” “Meatitation,” and “Ensushiastic,” just to name a few.

HBO Max

The One to Watch

Known partnered with Warner Bros. Discovery for the 360 global launch campaign of its new streaming platform, Max. Starring some of the biggest stars on the service including Jason Momoa, Issa Rae and Chip & Joanna Gaines, the campaign celebrates Max as “The One to Watch” for all your viewing preferences and moods. The cross-platform campaign includes linear, CTV, out-of-home, digital, radio, and social platforms.

taimi

Taimi: "America The Beautiful"

Known’s creative, strategy and media teams, together with Taimi, one of the world’s largest queer dating apps, launched the brand’s first national campaign to celebrate American core values, including freedom, acceptance, inclusion, and liberty of self-expression, while uplifting LGBTQ+ communities that are under attack across America. The robust multi-platform digital, social and OOH campaign includes striking photography of queer couples, drag queens and LGBTQ+ individuals expressing themselves freely. 

The campaign features provocative photography which portrays American culture in a rainbow light, speaking directly to the target audience of the LGBTQ+ current and prospective Taimi users. The images live on billboards across America, with a message that is impossible to ignore. 

“America The Beautiful,” the patriotic song written by professor, scholar and, assumed, queer poet Katharine Lee Bates, is the main source of inspiration and reference for the campaign’s key messages. By reimagining the narrative and bringing it to life in a completely different way, and repositioning the lyrics as a queer anthem, this is a call to all Americans with a message that is impossible to ignore. The campaign's goal is to shift American culture in a way that will positively impact the LGBTQ+ community, and send shock waves that resonate well beyond it. 

To have the most impact, Known selected markets for an OOH campaign where anti-LGBTQ+ legislation and intolerance is particularly egregious along with markets that support the community: Chattanooga TN, Colorado Springs CO, Gainesville GA, Idaho Falls ID, Tampa FL, Tulsa OK, Dallas TX, New York NY, Chicago IL. 

With this campaign, Taimi owns a place in the Pride conversation that no other competitor can claim, and produces a cultural awakening for prospective Taimi users in America and beyond.

Known helps Just Dance 2024 take over the world.

Ubisoft

Just Dance

Ubisoft, the creators of one of most iconic video game franchises in history, is back with the latest iteration of Just Dance. The launch of Just Dance 2024 was conceived by Known as a global campaign that celebrates the infectious joy of dance. Big brand spots feature the game as the epicenter of a dance craze that spreads joy to people, dogs, and even a few hot-stepping cupcakes. The campaign also shines on social with an AR filter, Breaking News alerts, and a flying disco ball that influencers can use to "infect" eachother with the dance bug. (Becasue when you have access to a flying disco ball it would be criminal not to use it.) Visuals are bright. The movements are beautiful. And the whole thing is wonderfully, well, weird. Try as you might, you can't stop the daaaaaaaance.

Graduate Hotels

Generation G Stays Here

Whether you’re a grandfather revisiting your alma mater or teenager on the cusp of your college years, a Graduate Hotel is the best way to envelope yourself in school spirit. When Known became Graduate Hotels’ agency, we knew we needed to start by engaging to a broad range of traveler personas. We began with “Generation G Stays Here,” a multichannel campaign featuring multigenerational stories. Just like the hotels themselves, the campaign's style and charm, warmth and nostalgia welcomes you to a place where you can’t stay forever, but a feeling that never leaves you.

Audible

Audible Originals

Since the summer of 2022, a dedicated team of strategists and creatives have been responsible for launching an ambitious slate of original Audible titles across all platforms, with hundreds of permutations across AV, Key Art, Social, Digital, and O&O. Responsible for developing visually impactful creative interpreted from audio stories, each 360 campaign is bespoke to capture every title’s unique voice and tone. 

Our successful partnership with original titles also expanded to an important new initiative for Audible, supporting Amazon’s acquisition of the NFL’s Thursday Night Football. To support this venture, we partnered to create the “Call An Audible” campaign. Spots featuring NFL star quarterback Russell Wilson and his brother, on Amazon Prime Video and beyond, were designed to drive awareness and streams of weekly NFL games along with Amazon’s complimentary original programming.

Drew Barrymore Encourages Everyone To "Stream Now. Pay Never."

Pluto TV

Known partnered with streaming service Pluto TV to launch its new global campaign. Hollywood icon Drew Barrymore stars in a series of spots that draw upon her trademark humor and charisma. She highlights the wide range of free content by reenacting scenes from different genres of Hollywood entertainment: crime, rom-com and drama. The 360 campaign includes linear, CTV, out-of-home, digital, radio, social platforms and introduces the streamer’s new tagline – Stream Now. Pay Never – which establishes the brand as a leader in the FAST category. Drew personally premiered the first spot on her daytime television show which is also an offering on Pluto TV.

Inspiration 4

Inspiration4: The first-ever all-civilian mission to space

Shift4 came to Known with a vital mission – literally. CEO Jared Isaacman, had secured all four seats on SpaceX’s Dragon spacecraft in what would be the first all-civilian mission to orbit the earth. As an accomplished pilot, Jared would command the crew himself, but the other three seats would be up for grabs in a nationwide contest that would ignite an unprecedented fundraising effort for St. Jude Children’s Research Hospital. To announce the mission and contest, Known developed a Super Bowl spot with director Bryce Dallas Howard, with VO from Academy Award-winner Octavia Spencer, and a haunting version of “Twinkle, Twinkle Little Star” by emerging artist Celeste. The TV spot kicked off an integrated campaign across linear, paid digital / social, as well as organic social.  We ultimately helped raise nearly $250 million dollars to reach Jared’s ultimate goal: end childhood cancer.

Just

JUST Egg: Really good eggs, from plants

We partnered with JUST Egg to create and activate a multi-channel media plan that would drive brand awareness & household penetration. We began by generating data-driven micro-segments that both kick-started experimentation & expanded our addressable audience by 50%. Then our media scientists & strategists developed an all-in-one media plan and identified media placements where we could help amplify JUST Egg's mission of sustainability without compromising on taste. Our campaign lift measurement technique combined survey & behavioral data to quantify impact on key perceptions and inform further media performance optimization. Since their launch, JUST Egg has sold more than the equivalent of 200M eggs and has substantially boosted key consumer perceptions.

Vivint

Smart security. Professionally installed.

Known activated the Skeptic™ OS to better understand where Vivint currently sat within the competitive landscape. Our strategists conducted qualitative and quantitative research to identify the differentiated white space for Vivint’s brand and highlight a unique value proposition to inform stand-out creative and media targeting. We also developed a statistical model for selecting Vivint brand ambassadors most likely to persuade our target audiences; Snoop Dogg with a special appearance from viral TikTok star Nathan Apodaca (who longboarded to Fleetwood Mac as @doggface208).

With this intelligence and strategic direction defined, Known then partnered with Vivint to design and execute their first-ever brand marketing campaign. This included a shoot for TV and print advertising. The one-day shoot yielded 4 spots, a VO session with Snoop for a fully animated spot to be used later in the campaign as well as stills to be used across all platforms.

All those assets (stills and video) were then delivered and highlighted by a sophisticated and highly targeted media plan that has helped realize the company’s aggressive growth ambitions.

Televisa Univision

TelevisaUnivision: The TV you deserve

In 2021, Univision identified a unique opportunity to share a beloved content collection with a vast, untapped market via a premium streaming service– PrendeTV (now ViX). TV for Hispanics by Hispanics. This new AVOD showcased 50+ free channels, 100% in Spanish. Univision needed one agency to deliver on acquisition modeling, strategy and creative. Known was the perfect partner. Together, we created a multiplatform creative campaign showcasing the best of entertainment coming together with the concept “Donde Se Encuentran (Where They Meet).” We identified target audiences and engaged potential viewers on Univision’s platforms by embracing fandom. Our robust paid social and digital campaigns included 1,000+ marketing assets featuring content audiences craved. We acquired 3.5MM+ active users in the first four months, which resulted in obtaining more than 50% of our year-end goal shortly after launch.

In early 2022, Univision again reached out to Known, requesting we create two videos for the network’s Upfront event. We had previously collaborated on 2021’s Upfront sizzle reel. Using Univision’s tagline “Grow With Us," the work to follow formed a toolkit of elements for a variety of campaigns for the network. In the wake of Univision’s March 2022 merger with Televisa, Mexico’s largest broadcast TV company, we pivoted and included the company’s new logo and look in all materials. Two months later, we delivered a robust B2B campaign for the TelevisaUnivision Upfront event.

Talkspace

With a Little Help From My Therapist

Talkspace needed to stand out in a crowded conversation around mental health and drive trial of virtual therapy. Together we shifted the conversation from pain to the positive impact of therapy and the relationship between patients & their therapists. Our campaign, “A little help,” told stories about small moments of progress that add up to big, transformational life changes. Each of the commercials - including one starring World Champion swimmer Michael Phelps - was guided by insights and brought to life by intimate storytelling. Our media scientists and strategists amplified those messages by ensuring that individuals interested in video therapy sessions, voice-only sessions or asynchronous messaging saw advertising for the therapy they were most predisposed to use. And it all came at just the right time: When mental health was top of mind, and people needed a little help more than ever.

Equipped with key insights, we created an integrated global campaign to acquire 50K Devs into the Rapyd community. Knowing outer-space fascinated our audience, we partnered with space icon, William Shatner. Shatner invited developers and brainiacs alike to try their hand at a series of custom-made brain-busting puzzles for a chance to win a ticket to space - we called it Hack The Galaxy. 

Rapyd

Hack the Galaxy

) found themselves in a muddied fintech landscape invaded by a profusion of companies tapping into the potential of embedded finance. This flooding of the market with new players obscured the uniqueness of Rapyd’s value proposition, products, and services. Known was asked to construct a differentiating brand platform that appealed to SMBs, Mid-market, and Enterprise organizations, as well as the Developer audience. The mission was simple but incredibly challenging - set the brand apart in the marketplace. To do so, Known created a brand belief system that helped Rapyd see themselves as they are: bold mavericks. This became the foundation for what was to come.

Developers are the lifeblood of a tech-enabled platform like Rapyd. As such, Rapyd needed to activate and drive Devs to engage with the brand - initially, by joining their online community. Known did this by activating the brand idea, “Build Bold.” Thanks to qualitative research, we identified levers that motivate this audience - Devs love solving challenges in and outside of their profession, they want to give back and help other developers grow, and finally, going to outer-space was a childhood dream of many.

Equipped with these insights, we created an integrated global campaign to acquire 50K Devs into their community. Knowing outer-space fascinated our audience, we partnered with space icon, William Shatner. Shatner invited developers and brainiacs alike to try their hand at a series of custom-made brain-busting puzzles for a chance to win a ticket to space - we called it Hack The Galaxy.

And the results were explosive – over just 2 months, “hackthegalaxy” and “Rapyd community” were searched over 40k times on Google alone. Oh, and the developer sign-up goal? We reached 51,000 in half the allotted time.

In order to drive preference among conflicted carnivores, we positioned the brand from “farm to table” to a “performance” product that offered similar nutritional value (and the same great taste) as traditional meat products.

Beyond Meat

Go Beyond

In order to drive preference among conflicted carnivores, we positioned the brand from “farm to table” to a “performance” product that offered similar nutritional value (and the same great taste) as traditional meat products. The “Go Beyond” campaign associated Beyond Meat with an aspirational mindset, promoting a thriving lifestyle. 

Known developed a visual identity and brand voice for one of Detroit's most iconic structures. 

Book Tower

Book Tower: Every Story Has A Story

Designed for the Book Brothers by famed architect Louis Kamper, Book Tower is one of Detroit’s most iconic structures. The 38-story building first opened in 1926 and is a beloved part of Detroit’s skyline. Since then, Book Tower has been meticulously restored and updated to merge historic design and modern amenities into a unique example of adaptive reuse. Known developed a visual identity and brand voice to match.

The Dawson Company came to Known seeking a partner to craft a distinct brand and visual identity to bring its latest top-of-the-line residential experience – Evolve – to market.

Evolve

Evolve: The Soul of the 52

The Dawson Company came to Known seeking a partner to craft a distinct brand and visual identity to bring its latest top-of-the-line residential experience – Evolve – to market. This venture was part of the company’s broader initiative 

to reimagine contemporary living with a collection of luxury homes throughout Pensacola.

Our strategy was grounded in the notion that the idea of “home” has evolved and our target audience is defined by a shared mindset – a yearning for community and desire for more – rather than a specific demographic. We developed a new brand strategy, “The Soul of The 52,”  that positioned Evolve as a place for growth, in whatever capacity the future holds, and a community one can truly call home.

The VizID for the brand reflects how Evolve enables residents to take root and thrive as their family tree flourishes. The logo uses the familiar connotation of a budding seedling to convey the start of a new, blossoming lifestyle. The color palette represents stability and balance found in life at Evolve with colors that embody warmth, connectivity, and honesty.

MINT NFT

MINTNFT: A New Creation Story

Known for their hit NFT collab with Barbie and Balmain, NFT platform and marketplace MINTNFT needed Known to help them clarify their brand story for creators, consumers, investors, and brand partners. The belief system and brand identity we developed centered on the core brand idea, “A New Creation Story,” which highlights MINTNFT’s industry-leading video provenance technology as well as the spirit of reinvention as creators and collectors safely evolve their stories into a Web3 world.

The new logo we created features an ownable mint square that can also serve as a frame for artwork hosted on MINTNFT. The identity borrows from the visual language of art museums and features the Swiss721 typeface (an evolution of the classic Helvetica) to symbolize MINTNFT’s forward evolution, while honoring the legacy of the digital space.

The PepsiCo Next Gen DTC division is forging a new frontier for PepsiCo—leveraging existing capabilities and tapping into new digital spaces to drive industry-leading innovation and growth.

Penguin Random HouseMedia, Strategy & Creative

McDonald'sOriginal Programming

ModernaMedia Agency of Record

Dr. Seuss EnterprisesAgency of Record

ADTAgency of Record

PublixMedia Agency of Record

RivianMedia Agency of Record

CareExperiential

AmazonBRAND STRATEGY, CONSUMER INTELLIGENCE, ORIGINAL PROGRAMMING & CREATIVE

Memorial Sloan Kettering Cancer CenterMedia Agency of Record

SlateMedia Agency of Record

Sesame WorkshopAgency of Record

DisneyB2B Strategy, Media & Creative

WellaStrategy & Creative

Universal Music GroupSTRATEGY, CREATIVE & ORIGINAL PROGRAMMING

Paramount+ | NFLStrategy & Creative

AnimalBrand Strategy & Creative

HPMarketing Transformation

Rockefeller CenterAgency of Record

National Park FoundationAgency of Record

MicrosoftStrategy & Advanced Analytics

SanrioExperiential

SiriusXMAgency of Record

MoomooCreative Agency of Record

Zeera

Build-A-BearAgency of Record

StackwellYou Belong Here

Creative Testing

TiktokIT STARTS ON TIKTOK

Zeam

B2B 20 Years of Decoding Commercial Audiences

Hispanic Brand Love Index

Nuun

GrubHubThe Drum Award Winner for OOH

HBO Max

taimiMedia, Creative and Strategy

Ubisoft

Graduate Hotels

Audible360 Creative Agency

Pluto TVBrand Relaunch

Inspiration 4

JustMedia Planning & Buying

Vivint

Televisa Univision

Talkspace

Rapyd

Beyond Meat

Book TowerEvery Story Has A Story

EvolveThe Soul of the 52

MINT NFTA New Creation Story

PepsiCo Next Gen DTCNext Gen DTC

RapydBuild Bold

Forward GlobalThe Future of Giving

NBA