2025Agency of the Year for Data & Insights
2024Agency of the Year for Data & Insights
2023Agency of the Year for Data & Insights
2022Best Marketing Analytics Platform
“Best AI Platform”
2025 Digiday Technology Awards
2022World-Changing Ideas
2024Best in Business: Marketing
2024Best in Business: Advertising
2023Media Buying & Planning Awards, Best Use of Data
The Most Scientific Planning Platform
Bespoke person-level target audience planning
Proprietary cross-channel allocation algorithms
Advanced simulation toolkits to quickly explore multiple strategic options
Generative AI that accelerates campaign creation and iteration
Audience Identification
Automated Search campaign generation
Site Placement recommendations
AI Creative Generation
Competitor Ad Tracking
Market Opportunities for cross-pollination of campaigns
Automation to enable rapidly scaled experimentation
Insight-driven reporting leveraging automated dashboards and report generation
Support for large-scale testing & trafficking
Support for tens of thousands of simultaneous Micro-Campaigns
Optimization algorithms to drive effectiveness
Tailored optimization algorithms that out perform Google by an average of 30%
Millions of simulations for real-time decision making
Feature-based Creative Optimization
Comprehensive diagnostics that find every opportunity
Measurement to understand incrementality
Experimentation toolkit makes test-and-learn simple and efficient
Rigorous Geo-Testing and Hold-out Testing Framework
“Trained on data from 1.8 million micro-campaigns, churning out more than 4 billion person-level predictions.”
“Saving clients millions of dollars in misplaced spend.”
“Helps clients boost their profile.”
“The company’s Skeptic AI technology offers clients 65 to 70 apps to build audiences, make predictions, test messages, create new versions of existing creative, or even talk to proxies of consumers... eliminating guesswork.”
“Transforming the future through leading-edge technology and generative and predictive AI.”
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