B2B: 20 Years of Decoding Commercial Audiences
Business and technical audiences, and in particular, enterprise tech, is the origin story of our Insights business. We are deep experts in understanding commercial and technical audiences; over the last 20 years, we’ve done hundreds of projects in support of B2B clients.
We help our B2B clients decode the entry points to large IT spenders, understand how commercials and technical budgets get spent, and how decision makers and technical audiences think. And we are increasingly opening conversations around what role brand plays in B2B, how to bring the next generation of products and experiences to life, how to define audiences, and ultimately, how to deliver.
We are experts on topics that are relevant to these audiences and clients: cloud, developers, licensing, AI, ML, security, governance, GDPR… More importantly, we’ve built strong partnerships that go beyond the length of a given project; we are trusted advisors as our clients go to market.
For more on Known’s B2B experience and capabilities, email us at hello@known.is.