Inspiration4: The first-ever all-civilian mission to space
Shift4 came to Known with a vital mission – literally. CEO Jared Isaacman, had secured all four seats on SpaceX’s Dragon spacecraft in what would be the first all-civilian mission to orbit the earth. As an accomplished pilot, Jared would command the crew himself, but the other three seats would be up for grabs in a nationwide contest that would ignite an unprecedented fundraising effort for St. Jude Children’s Research Hospital. To announce the mission and contest, Known developed a Super Bowl spot with director Bryce Dallas Howard, with VO from Academy Award-winner Octavia Spencer, and a haunting version of “Twinkle, Twinkle Little Star” by emerging artist Celeste. The TV spot kicked off an integrated campaign across linear, paid digital / social, as well as organic social. We ultimately helped raise nearly $250 million dollars to reach Jared’s ultimate goal: end childhood cancer.