JUST Egg: Really good eggs, from plants

We partnered with JUST Egg to create and activate a multi-channel media tactical plan for their first-ever major brand campaign. Using our data-driven approach, we provided an all-in-one media plan and identified media placements where we could help amplify their mission of sustainability without compromising on taste. We optimized total performance and helped JUST Egg find placements to target those who aren’t doing enough to combat climate change. Since their launch, JUST Egg has sold more than the equivalent of 300M eggs and has substantially boosted key consumer perceptions.