Really good eggs, from plants
We partnered with JUST Egg to create and activate a multi-channel media plan that would drive brand awareness & household penetration. We began by generating data-driven micro-segments that both kick-started experimentation & expanded our addressable audience by 50%. Then our media scientists & strategists developed an all-in-one media plan and identified media placements where we could help amplify JUST Egg's mission of sustainability without compromising on taste. Our campaign lift measurement technique combined survey & behavioral data to quantify impact on key perceptions and inform further media performance optimization. Since their launch, JUST Egg has sold more than the equivalent of 200M eggs and has substantially boosted key consumer perceptions.