1Strategize & HypothesizeDesign Scientific Experiments Based on Integrated Insights
Our Strategists immerse themselves in the data, developing breakthrough new ideas and hypotheses for testing. Skeptic's Experimentation Grid Framework helps create a test plan that is scientifically optimized to learn fast.
2Create & TargetRapidly Build Numerous Combinations
Our Studio's Creatives develop beautiful expressions of your brand and message in sight, sound, and motion. Skeptic's Creative Asset Management tool streamlines and augments the transfer of tons of assets from Studios to Science.
3Experiment at ScaleEmploy the Scientific Method and Follow the Results
Our Automated QA System ensures campaigns with thousands of experiments run as intended. Our PhD Buyer Scientists build dozens of persuadable Micro-Segments for each channel, paired with creative variants to test.
4Learn & OptimizeContinuously Increase Performance & Knowledge
Skeptic's Creative Optimizer learns what creative features drive performance and predicts what new creative will perform well. Skeptic's Client Dashboards delight with on-demand insights while saving Scientists huge amounts of time.