Pluto TV

Known partnered with streaming service Pluto TV to launch its new global campaign. Hollywood icon Drew Barrymore stars in a series of spots that draw upon her trademark humor and charisma. She highlights the wide range of free content by reenacting scenes from different genres of Hollywood entertainment: crime, rom-com and drama. The 360 campaign includes linear, CTV, out-of-home, digital, radio, social platforms and introduces the streamer’s new tagline – Stream Now. Pay Never – which establishes the brand as a leader in the FAST category. Drew personally premiered the first spot on her daytime television show which is also an offering on Pluto TV.