The TV you deserve

Univision identified a unique opportunity. To share a beloved content collection with a vast, untapped market via a premium streaming service like no other – PrendeTV. TV for Hispanics by Hispanics. This new AVOD showcased 50+ channels, all completely free and 100% in Spanish. Univision needed one agency to deliver on acquisition modeling, strategy and creative. Known was the perfect partner. Together, we created a multiplatform creative campaign showcasing the best of entertainment coming together in the concept - Donde Se Encuentran (Where They Meet). We identified target audiences and engaged potential viewers on Univision’s platforms by embracing fandom and beloved characters. Our robust paid social and digital campaigns included 1,000+ marketing assets featuring content audiences craved. We acquired 3.5MM+ active users in the first four months resulting in more than 50% of our year-end goal shortly after launch. Perfecto!