Ubisoft: Just Dance

Ubisoft, the creators of one of most iconic video game franchises in history, is back with the latest iteration of Just Dance. The launch of Just Dance 2024 was conceived by Known as a global campaign that celebrates the infectious joy of dance. Big brand spots feature the game as the epicenter of a dance craze that spreads joy to people, dogs, and even a few hot-stepping cupcakes. The campaign also shines on social with an AR filter, Breaking News alerts, and a flying disco ball that influencers can use to "infect" eachother with the dance bug. (Because when you have access to a flying disco ball it would be criminal not to use it.) Visuals are bright. The movements are beautiful. And the whole thing is wonderfully, well, weird. Try as you might, you can't stop the daaaaaaaance.

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