Zeam: Always Local. Always Free.

The CEO of Syncbak, now ZeamMedia, a leading technology company that powers platforms like the NFL, Paramount, Hulu, and others, collaborated with Known to introduce their own streaming service—Zeam—with a focus on hyper-local news, sports, events, and more. In our role as Zeam’s agency of record, we executed comprehensive consumer research to develop a unique brand strategy, a captivating visual identity, and a 360 campaign tailored for Zeam’s launch and sustained growth. The decision to activate Zeam’s national campaign at the Super Bowl, locally and addressibly, across every single US market at the same time, was a strategic one inspired by the streaming service itself. Zeam’s mission is to champion all things local, and to provide free, easy access for viewers and content creators everywhere. This is a complex plan that has never been executed at this scale. We used our technology platform, Skeptic™️, to optimize media and creative for every local market and partnered with John Stamos on a strategic social rollout that helped inspire national and local headlines across the country, meaning John Stamos is literally talking to YOU, no matter where you live.