Sesame Workshop: Making Impact At Home and Abroad
As the media AOR for Sesame Workshop, the non-profit educational organization behind Sesame Street, Known provides strategic support, audience research, and media planning and buying services for all paid media efforts across the Sesame Workshop umbrella. Our work has shown significant, incremental growth in reach and impact among parents and providers, helping Sesame Workshop bring sunnier days ahead to children everywhere.
As a non-profit, Sesame Workshop relies heavily on donations to fund the multitude of resources and services that it provides. To support all of Sesame Workshop’s impactful programs across the globe, Known also handles new campaign creative and delivery for their individual giving donation campaigns. You can donate today here.
Sesame Workshop leads the charge on responding to crisis when it happens, providing global support for children and families when they need it most. Over the past year, Known helped Sesame deliver a highly targeted video campaign surrounding the crisis in Ukraine and aiding refugee children and families cope with conflict and crisis. We ran a multi-touch campaign structure that used shorter cuts of video resources in Ukrainian to reach a larger number of impacted families across Ukraine, Russia, Poland, Hungary, and then retarget them with the full-length videos. The campaign drew nearly 40 million impressions from users living (or who recently lived) in Ukraine.