MOA - Media Opportunity Analysis, powered by Known
EASY & STREAMLINED FOR YOU

Unlock higher ROI from your media spend with our MEDIA OPPORTUNITY ANALYSIS.

Almost every marketer is facing pressure to increase their efficiency and achieve aggressive goals with shrinking budgets — despite growing complexity in attribution, data, privacy, media fragmentation, and more. If you need to increase your media ROI, we can help!

Media Opportunity Analysis is a scientific analysis of your paid media investments conducted by Known, Ad Age’s 2025, 2024, and 2023 Data & Insights Agency of the Year. Our team of PhD data scientists and media strategists use Skeptic™, our award-winning tech platform, to rapidly diagnose your media spend and recommend changes you and your agency can make now to drive higher performance and efficiency.

A MOA is comprehensive, covering the full funnel across all channels.

Budget
Channel Allocation
Reach & Frequency
Targeting
Mesurement
CPM & Bidding
Creative
Testing/Optimizing
People & Process
Attribution
Tactics & Settings
Marketing Tech

Our recommendations are highly actionable and are ready in ~10 weeks.

We guarantee results. 

Ask us to learn more. Email us at MOA@known.is to schedule an overview.

$500MM+ in savings and new revenue for our clients

Recent MOA’s have unlocked significant opportunities and efficiencies for clients.

$60M In Ad Spending Savings
In Ad Spending Savings
$50M In Net New Revenue
In Net New Revenue
$35M In Ad Spending Savings
In Ad Spending Savings
31% Improvement in CAC
Improvement in CAC
$70M In NetNew Revenue
In NetNew Revenue
50% Improvement in CAC
Improvement in CAC
Broadway.com LogoFarfetch LogoSt. Jude Children's Hospital LogoPriceline LogoDick's Sporting Goods LogoSt. Jude Children's Hospital LogoADT LogoHp LogoPeleton LogoBose Logo

Example insights and opportunities

we recently uncovered at specific clients

Data Visualization
Every minute matters-
Maybe millions
Our scientists, assisted by Skeptic, found a way to increase revenue $2M just by adjusting bidding and spend settings at very specific times of day.
Data Visualization
SHIFT THE CURVE;
GO BEYOND MMM
An MMM isn't enough to achieve full optimization — it only plots your current return curve.  Our MOA changes the shape of your curve, giving you more at every investment level.
Data Visualization
Re-balancing
brand and performance
Our analysis freed up $15.5M of ineffective performance spend that the CMO could redeploy to fund a much needed new global brand campaign.
Data Visualization
The right model can
undercover more
Our advanced Google model found the client could cut spend 50% and yet increase profit, something the client’s general MMM model had missed.

LEARN MORE

Email us at MOA@known.is to schedule an overview.

Contact
ABOUTWORKORIGINALSNEWSCULTURECAREERSSKEPTIC™MOACLIENT LOGIN
SUBSCRIBE
Privacy Policy
©Known Global LLC 2026